NEW! Gatorade Pays Tribute To Landon Donovan In 'LegenD'

by Amy Corr @MediaPostOTL, October 13, 2014

Gatorade created a love letter to Landon Donovan, who is retiring at the end of this year's MLS season. In "LegenD," every soccer player, regardless of his ability, becomes Landon Donovan. Each player mimics part of Donovan's penalty game ritual, from bending down by the ball and staring at the goal post to making the sign of the cross. Once the practice is complete, it's time to score a goal... hopefully. Donovan scores, as do his fans. "Inspired by a legend," closes the ad, seen here and created by TBWA\Chiat\Day LA. The spot ran Sunday night during Donovan's final match -- USA vs. Ecuador -- on ESPN.

ad campaign, soccer, tv

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