• by Amy Corr  @MediaPostOTL, October 14, 2014

Y&R California hired Ronny Northrop as executive creative director. Based in San Francisco, Northrop will lead creative teams and direct Y&R California's new creativity and innovation lab, dubbed "Wrestling Club." He will report to Mimi Cook, chief creative officer. Northrop began his career as a copywriter at Crispin, Porter & Bogusky, where he worked on MINI Cooper, truth and Virgin Atlantic. Then, as copywriter and creative director at Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint. While serving in a first-of-its-kind hybrid role at Goodby designed to foster projects centered on innovation, Northrop helped launch Hacking Autism, a program that works to crowd-source software ideas for apps that help people with Autism find a voice. Most recently, Northrop freelanced at Alex Bogusky's Common, Al Gore's Climate Reality Project, Butler, Shine, Stern & Partners and 72andSunny. "Ronny is a stellar addition to our team. He is a creative's creative -- someone with a passion for solving problems with ideas, who's always looking to stretch and try new things, and who is a galvanizing force to all who work with him," said Cook. "He's excellent for both our clients and our culture."