• by Amy Corr  @MediaPostOTL, October 14, 2014

Colle+McVoy was named advertising agency of record for Grain Belt beer, following a review. The agency will handle strategic planning, creative, media planning and buying, social media, and public relations. Grain Belt is owned and brewed in Minnesota by the August Schell Brewing Company. Grain Belt did not have a previous agency of record, but Haberman handled some creative work in the past. Colle+McVoy previously partnered with Schell's on an award-winning campaign to support Schell's Dark beer. "This is a very promising time for the Grain Belt brand and we were looking for a partner who could deliver out-of-the-box thinking," said Michelle Wood, marketing director, August Schell Brewing Company. "Colle+McVoy is a great creative and cultural fit and they showed passion for the brand and category," continued Wood. "We jumped at the opportunity to work on the Grain Belt brand and August Schell Brewing Company once again," said Christine Fruechte, CEO of Colle+McVoy. Additional agency clients include Caribou Coffee, Explore Minnesota Tourism, General Mills, Indian Motorcycle, Kozy Shack, Land O'Lakes, Novartis and USA Swimming.