AB InBev, the brewer that owns Stella Artois, Budweiser, Corona and Beck’s, called a European media review in June. Other agency groups believed to have competed for the business are
Publicis Groupe and Havas Media. Dentsu Aegis already works with AB InBev in the UK. The European business -- including major markets of France, Germany, Spain and Russia -- will be
led by Vizeum’s global team in the UK, with the exception of Germany, which will be handled by sibling agency Carat.
- Campaign, Wednesday, October 15, 2014 6:43 AM
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