Last week, Snapchat CEO Evan Spiegel said ads were coming to the messaging platform. Yet, “Spiegel’s words were something of a feint,” The Information reports. “While ads will
indeed be coming to Snapchat soon … they are not the long-term play.” Regarding said play, The Information adds: “The company has been holding discussions about the real way it
plans to mint millions: turning its app into a platform, i.e. making money by integrating with other services and building services people are willing to pay for.”
Read the whole story at The Information »
