Google is allowing advertisers to more easily purchase top-tier content on YouTube in the UK through the launch of its Google Preferred tool.
The initiative lets brands
reserve inventory from the top 5% of YouTube’s most popular channels across categories such as food, music and entertainment. It uses an algorithm that ranks the channels by popularity and
engagement, using signals such as viewing time, comments, shares and social embeds. The tool guarantees that marketers will be able to hit the scale of audience they are targeting.
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