Commentary

Martin Sorrell Has Something To Say About Everything, Even Immigration Policy In The UK

Sir Martin Sorrell, always a man with an opinion and something to say, is now speaking out on immigration. No, not the American/Mexican disaster. Rather the immigration policies of UK Independence Party leader Nigel Farage, who favors an immigration points system that -- had it been in place when Sorrell's grandparents emigrated from the Ukraine -- would not have been allowed to enter the country. Sorrell says he would be reluctant to work on Farage's election campaign and at an event held by the National Advertising Benevolent Society this week, said: “If Farage approached me, as a second-generation immigrant I would be a little bit uncomfortable. The question on my mind is what in Nigel’s mind is a good immigrant. Am I a good immigrant or a bad immigrant being second-generation?” Having said that, he was quick to add that he would have no problem with one of his WPP agencies taking on the account.

After recently forming a partnership with Adobe, Publicis Groupe has announced the acquisition of San Diego-based 3|SHARE, an Adobe Business Plus Level Solutions partner and digital marketing agency. Founded in 2011 by Jess Moore and Richard Brown, 3|SHARE has 50 employees and clients which included Asics, Chevron, Honeywell, La Quinta Inns & Suites, and SuccessFactors. 3|SHARE will operate as part of DigitasLBi which was recently named “Most Awarded Agency” of the decade by the IAB. Moore, CEO of 3|SHARE, will report to Paolo Yuvienco, global chief technology officer at DigitasLBi.

What would you do if you were minding your own business during a meeting in your agency's conference room and suddenly, in slithered a snake? Well, back in the day, you might stand up on a chair and scream. But in this day and age of social media, any normal agency employee would, of course, snap a picture of said snake and tweet about it -- which is exactly what Atlanta-based IQ Agency did when a snake sauntered into its conference room Wednesday. What's your best freak ad agency experience?

LA agency 72andSunny which, of course, is all about LA sunshine and warm weather, is putting down some roots in the Big Apple. Why? “NYC talent rocks the world. We've always wanted to create a home for folks who believed that a spirit of optimism can create the best work in the business,” says John Boiler, CEO of 72andSunny. “I can't think of any place in the world more 'can do' than New York. Let's roll." So, wait, LA sucks now? I don't get it. Anyway, the agency is taking 13,000 square feet on the top two floors of 30 Cooper Square in the East Village. And they've hired former Wieden+Kennedy Sao Paulo ECD Guillermo Vega as ECD of the New York office. The New York staff currently consists of 40 designers, writers, strategists, social media planners, brand managers, and content production people. They will initially support primarily the Samsung and Smirnoff brands

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