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Black Friday Mobile Impact Expected

As mobile’s role in shopping continues to grow - driving trends such as click-and-collect and hyperlocal offers - Black Friday’s significance could further erode, something that started to become evident last year. With shoppers able to research online for items of interest, check inventory at local stores, reserve specific items for pickup at their convenience and receive offers when they arrive, fewer shoppers are interested in navigating massive crowds the day after Thanksgiving in order to shop.

Read the whole story at Mobile Marketer »

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