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73% of Marketers Say That Email Helps Generate Leads: Forrester

  • Brafton, Thursday, October 16, 2014 12:18 PM

Seventy-three percent of marketers said that email is effective at generating leads, according to a new report from Forrester Research. In addition, the report revealed that 58 percent of marketers find that email directly leads to sales. Forty percent of marketers revealed that personalization in important to their email strategy and 39 percent said that using dynamic content is important for driving leads and increasing sales. 

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