Around the Net
7-Eleven Launches Beacon-Based Campaign
- Mobile Commerce Daily, Friday, October 17, 2014 12:26 PM
Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations. The retailer’s efforts are due to a desire to promote healthy lifestyles and maintain a presence in the mobile fitness space, given the prevalence of consumers using their mobile phones to track their running.
