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Liberty Global Gives GBP150m European Media Account to Omnicom

Virgin Media owner, Liberty Global, has awarded its GBP150m European media planning and buying account to Omnicom Media Group. The decision means Manning Gottlieb OMD and Goodstuff Communications, the UK incumbents, will continue to work on the £75 million business. The two set up the joint venture Fifty6 to service the account in 2011. Omnicom Media Group will now handle media across Liberty Global’s 12 markets in the region and all consumer brands, including Virgin Media, UPC, Unitymedia, Kabel BW, Telenet and VTR.

Read the whole story at Media Week »

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