McCann XBC named Joel Rodriguez as executive creative director. Rodriguez will partner with Pete Jones, executive creative director, McCann XBC, to lead the U.S. business as part of the global
creative team led by chairman and chief creative officer, Joyce King Thomas. McCann XBC, formed in 2012, is an agency dedicated to MasterCard that works alongside additional McCann Worldgroup
companies such as MRM//McCann and Interpublic agencies like Octagon. In the past, Rodriguez has worked for TBWA\Chiat\Day NY, Goodby Silverstein & Partners, Fallon and BBDO. He has also
collaborated with W+K Portland, CP+B Miami and Grey NY. Rodriguez created work for Fed Ex, Guinness, Sprint, Sony, Adidas, MTV and Chevy, among other brands. "We spent several months searching for
someone who could help us take our work to the next level visually -- as well as conceptually -- and we are very happy to have found Joel," said King Thomas.