Pereira & O'Dell hired Matt Herrmann as chief strategy officer, charged with leading a team of behavioral, digital, social and content strategists across all of the agency's North American brands.
He will report to PJ Pereira, Founding Partner of Pereira & O'Dell. Herrmann began his career at Leo Burnett in Chicago, and then moved to New York, joining Cliff Freeman and Partners and later
BBH New York, where he developed the global strategy for the Johnnie Walker "Keep Walking" campaign. In 2005, he arrived in San Francisco at Goodby, Silverstein & Partners to become the deputy
director of the Brand Strategy group, building campaigns for many brands; most famously, the Hyundai "Think About It" campaign and "Assurance" promotion. Herrmann left GSP to become the North American
chief strategy officer at McCann, and then joined BBDO SF as the director of strategy, building a strategy group over the course of four years. "As we evolve the agency into a sophisticated set of
clients, we had to up our strategic game," said Pereira. "Matt brings the right balance of experience, passion and intelligence that will allow us to be an proficient partner to any advertiser in the