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Retailer Sees Convergence of Digital and Stores

  • NRF, Wednesday, October 22, 2014 12:18 PM
Not too long ago, “showrooming” was a subject that left retailers on edge, maybe even scared. That’s not the case today, even though 72 percent of consumers are showrooming. That’s because 62 percent of those shoppers start their research on that retailer’s website or app, according to eBay Head of Retail Innovation Healey Cypher. Better yet, 78 percent of shoppers have researched products on their laptops or mobile devices before heading to a store to make a purchase — a practice called “webrooming.”

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