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Another Startup Looks to Tap Beacons

Imagine you’re walking down the organic-products aisle at your favorite grocery store when suddenly the store’s app on your phone notifies you that a new line of organic foods is now available. That can actually possible thanks to iBeacon technology, and 500 Startups-backed Rover wants to make that possible with its software-development kit (SDK). As the startup describes its own place in the chain, it’s the piece sitting right in between the iBeacons, an Apple-developed technology for indoor proximity sensing, and a brick-and-mortar retailer’s app.

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