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Au Revoir Nokia - Bonjour Microsoft Lumia

Microsoft is set to replace the Nokia brand name with Microsoft Lumia in some parts of the world starting with France, as the company quickens efforts to phase out the former from future smartphones. The rebrand will begin in France with the technology business confirming on Facebook that the brand is being axed in the country. Microsoft's UK comms team were unable to confirm whether the move would be made in the UK anytime soon or how it would impact future marketing plans.

Read the whole story at Marketing Week »

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