Target Corp. fired the first retail salvo of the holiday season, announcing that, for the first time ever, it is offering free shipping on all online purchases—no matter the
amount—from Oct. 22 through Dec. 20. The free shipping offer comes early in the holiday shopping timeline, reflecting retailers’ concerns about what is expected to be a highly promotional
season. Target’s shipping offer is one of many initiatives the retailer is offering this holiday season as it looks to regain its footing from its performance last year, which was
hampered by news of its data breach. Target’s holiday features range from updated apps to exclusive merchandise to a pop-store in New York City. And with its eye on busy—and
last-minute— holiday shoppers, the retailer also announced that more than 65,000 items are now available for store pickup on Target.com and 80% of orders are fulfilled within one hour.
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