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Big Shops Boost Ad Spending 3% In Q3: Digital Rises 20%, TV Declines 1%

Ad spending expanded 3% during the third quarter of 2014 among the advertising agencies pooling their data in Standard Media Index, reports B&C magazine.”Digital” ad spending expanded 20%, including big jumps on YouTube (+59%), Facebook (+47%) and Twitter (+44%). TV ad volume fell 1% in the quarter, including an 8% decline in spot TV billings, and a 4% decline among broadcast networks. Cable networks appear to have expanded their share of national TV, rising 2% in the quarter.

Read the whole story at Broadcasting & Cable »

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