FCB hired Tom Theys as executive vice president, global strategy. Theys will help the network's clients unlock business solutions that drive behavior change. He will report to Nigel Jones, global
chief strategy officer. Theys joins FCB from Publicis Brussels where he was head of strategy and managing partner, working with clients such as BNP Paribas Fortis, Nescafe, Renault, Carrefour and
P&G. Theys began his career working client-side for brands such as Canal Plus and MTV before joining Duval Guillaume Brussels as a strategic planner. While there he became head of strategy,
leading a multi-disciplinary communications planning department, providing insights for numerous award-winning campaigns. "Tom is one of those rare planners who seem to be able to generate strategies
that lead to brilliant and completely surprising creative work on every brand they touch," said Jones. "His arrival is another signal of our continued global focus on the quality and effectiveness of
the work we produce."