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Lloyds Reviews Media Planning And Buying

  • Campaign, Monday, October 27, 2014 8:48 AM
Lloyds Banking Group is reviewing its media planning and buying accounts for traditional and digital media. MEC, the incumbent agency, has been invited to repitch for the five-year deal. Lloyds aims to complete the process by 31 March 2015. The review, which is being handled by AAR, will cover all Lloyds brands including Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows.

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