Around the Net
New Campaign Touts Chrysler 200 In Four Languages
- Detroit News, Monday, October 27, 2014 8:33 AM
Chrysler is "Ready to Take on the World" to tout the Chrysler 200 in a new campaign as "America's Import." One ad starts in Japanese with English subtitles, showing that the narrator thinks it's a Japanese vehicle. Then an English voiceover says "Reliability is now an American thing. Introducing the all-new Chrysler 200, America's Import." More ads to follow will be in Swedish (focusing on safety), German (performance), and Japanese (quality). The commercials feature "The Fire" by The Roots.
