World Series Bats Decent Ratings

The fifth game featuring the Kansas City Royals-San Francisco Giants earned a Nielsen preliminary 3.0 rating/8 share among 18-49 viewers in the live program-plus-same day metric, down from a 3.8 rating a year ago.

The World Series was up against the usual big fall Sunday night winner, NBC’s “Sunday Night Football,” which earned a 6.4/17, down from a 0.6 rating a week ago.

A year ago, the World Series fared much better against “SNF.” The 2013 series featuring the Boston Red Sox-St.Louis Cardinals, Game Four, earned a 4.6 rating; “SNF”’s earned a 6.3 rating for the Green Bay-Minnesota game.

CBS also mixed it up with its late-afternoon NFL coverage of the Indianapolis Colts-Pittsburgh Steelers, from 7 p.m. to 8 p.m., earning a hefty 5.8/18.

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All this gave a boost to CBS’ programming that followed: “60 Minutes” was at 2.4/7 versus a 1.2 rating the week before; “Madam Secretary” earned a 1.5/4 -- the same versus a week before -- and “The Good Wife” scored a 1.4/4, also the same versus its week-ago results.

ABC’s three big dramas suffered the most -- all earning series-low viewing numbers against 18-49 demo: “Once Upon a Time” at 2.3/6; “Resurrection” with 1.2/3; and “Revenge” with 1.1/3. ABC was down 20% from the week before.

For the night among 18-49 viewers, NBC earned a 5.0/14, followed by Fox at a 3.0/8, CBS with a 2.8/8, ABC at a 1.3/4; and Univision with a 0.9/3.

2 comments about "World Series Bats Decent Ratings".
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  1. Tiffany Niess from MKT, October 28, 2014 at 2:01 a.m.

    With the amount of entertainment these days it is difficult of Television stations to gain great and loyal viewers, which in turn effects the amount of money that advertisers are going to pay television stations in order for there ads to run. With todays rising cost Television stations are having trouble contracting viewers that will last. The World Series is down on the amount of people that are viewing, according to the Nelson ratings. I believe that it is not that people are not watching television, such as the World Series, but that they are getting the information or watching their show on the Internet or on apps such as Hulu and other television show applications. Advertisers have realized that they need to move their direction of their ads to different places in order to reach the most amounts of people that they can reach, by advertising online and during YouTube clips, as well as on apps such as Hulu. I think that television stations need to do the same as advertisers have done and need to find a way in order to reach more people, whether they find a new way to promote their show or they start advertising as well in order to gain more loyal viewers. One of the first things that television stations could do is to get rid of their nelson ratings, this is something that I believe that this hurting the TV stations, they depend on theses ratings to determine if they have enough viewers to continue a show, but in reality they may already have the viewers, they may just be viewing it at a different time. If television stations could revamp, I think that they would see a major change in loyal customers.

  2. Darrin Stephens from McMann & Tate, October 28, 2014 at 9:57 a.m.

    It's the lowest rated World Series ever and the headline sez that the ratings are decent????

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