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Mobile May Streamline McDonald's Menu Complexity

McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful. While the fast food conglomerate has seen disappointing sales in Asia and Europe, many reports are placing some of the blame on its increasingly complicated menu. 

Read the whole story at Mobile Commerce Daily »

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