• SBC News, Tuesday, October 28, 2014 12:05 PM

Sky Bet Title sponsor of the English Football League introduced wireless location based technology, iBeacons to Championship Football Stadiums Elland Road (Leeds United) and The New York Stadium (Rotherham United) this weekend. iBeacons, are Bluetooth transmitters, which allow for localised messaging when customers/consumers are in-range with a beacon signal. Sky Bet trailed the new Apple proximity messaging technology, sending ‘push’ notifications and engagement messages to football fans attending Leeds United Vs Wolves at Elland Road football stadium. SkyBet management confirmed that the test project could lead to a roll-out to Football League stadiums nationwide.

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