Around the Net
Gaming Advertisers Spending Huge Time On Facebook
- AdExchanger, Tuesday, October 28, 2014 10:22 AM
CPMs among gaming advertisers on Facebook were up 548% year over year in Q3 2014, according to Facebook ad partner Nanigans in its most recent benchmark report. By contrast, e-commerce advertisers saw a 255% year-over-year increase in CPMs. On average, CPMs on Facebook desktop and mobile increased by 80% between Q2 and Q3 among brands like eBay, Rue La La, Rosetta Stone and gaming behemoth Zynga.
