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Chartered Institute Of Marketing Relaunches For 21st Century Marketers

‘Hackathons’ and ‘Selfies’ are part of marketing lexicon but are phrases that until recently those in the profession would not expect to hear from its professional body. The Chartered Institute of Marketing (CIM) , however, is relaunching with a new identity and plan to become a “more relevant and engaging” organisation using all the tools available to a 21st century marketer.

Read the whole story at Marketing Week »

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