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The Gym Group Appoints MEC Ahead Of Brand Repositioning

  • Campaign, Wednesday, October 29, 2014 7:50 AM

Budget gym operator The Gym Group has appointed MEC as its media agency. MEC will start work immediately by supporting the business with media strategy planning and buying, digital marketing and below-the-line customer relationship marketing (CRM). The Gym Group is planning to launch a member acquisition campaign in January that will promote a refreshed brand positioning.

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