Around the Net

New App from Coach Adds Fun to Shopping

Leather goods maker Coach’s new stand-alone mobile application plays on its Peanuts collection and features fun photo activities. The collection features the American comic strip characters, and the app taps social by going beyond simply its shopping component. By including fun factors, Coach builds awareness for its Peanuts Collection of products and provides a platform to introduce its future products.

Read the whole story at Mobile Commerce Daily »

Next story loading loading..