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Next Phase Of Content Optimization To Create Loyal Brand Fans

  • Moz, Wednesday, October 29, 2014 1:07 PM

Treating content as part of the experience has not always been a priority. Ian Lurie explains how marketers need to change their approach to content marketing. First he defines content as anything that communicates a message to the audience, and follows it up with steps that outline how to change the approach. He believes that optimizing content drives interest, engagement and rankings -- but also takes visitors from completing a transaction to becoming a loyal fan.

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