Around the Net
Email Skills Alone Won't Get You a Marketing Job: Report
- Direct Marketing News, Wednesday, October 29, 2014 2 PM
Having skills in email alone is not that valued when it comes to hunting for a marketing job. In fact, according to a new report from Forrester Consulting and Oracle, only 6 percent of marketing decision markers ranked email marketing as the most important skill they look for when hiring a new staff member. Rather than looking to hire specialists in different channels, marketers are instead looking to hire marketers that have cross channel experience.
