• by Wayne Friedman , October 29, 2014

In a new position, Reichig will be senior vice president of media sales research and insights, overseeing media sales research department and assisting in sales strategy for all Twentieth Television’s and Debmar-Mercury’s syndication programming to advertisers.

She will report to Michael Teicher, executive vice president of media sales of Twentieth Television.

Previously, Reichig was chief revenue officer of PrecisionDemand, an advanced media targeting and research company. She had a key role in PrecisionDemand’s sale to AOL in May of this year.

Before PrecisionDemand, Reichig was a principal at In-Focus Media Consulting, working on market strategy, research positioning and upfront sales planning. She also held various senior level positions Clear Channel Outdoor, NBC Universal, Court TV and iVillage.

Teicher stated: “Debbie’s breadth of experience within the media research field will allow her to look beyond the data to identify fresh opportunities for advertisers of Twentieth Television’s first-run and off-network programming.”