Honda Haunts Twitter, Gives Out Halloween Candy

The social media folks at Honda love to goof around in the name of seasonal branding opportunities. This Halloween, the company will give out treats. Followers of @Honda are being encouraged to hashtag scary selfies in their full Halloween regalia to @Honda with #TreatPromo throughout Oct. 31. In return for knocking on the brand’s Twitter house, Honda will send eligible ghouls a coupon for a box of Mike and Ike candy along with a link to one of five scary Vine videos.

This is not all about handing out candy, of course. The campaign features Vines of the Honda CR-V opening to greet trick-or-treaters. The effort will be promoted across Twitter as well as Facebook.  

In a statement, Honda AVP of Advertising and Marketing Tom Peyton said: "In the spirit of Halloween, we wanted a simple and unique way to show some appreciation to our fans. Innovation is at the heart of our brand. Why not look at innovating something as fun as trick-or-treating?"

Honda has made creative use of both Twitter and Vine regularly. Last year the company answered Tweeters who hashtagged #wantnewcar with a series of personalized near-real-time Vine responses. The campaign tripled Honda's social engagement.

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