Around the Net
Movember Brings Focus Back To Men's Health
- Marketing Week, Thursday, October 30, 2014 6:46 AM
Movember is changing marketing tack this year, bringing its focus back to its men’s health message as it looks to appeal to a wider audience and boost fundraising. An outdoor campaign to kick off the “Made In Movember” drive features writer Jack Dyson, who survived testicular cancer. He will also take part in “Ask Jack Anything” Q&A sessions on Twitter and Facebook.
