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Sainsbury's Substitute Beckham For Daniel Sturridge

  • Marketing, Thursday, October 30, 2014 6:41 AM

Sainsbury's will replace David Beckham as brand ambassador for its Active Kids programme with Liverpool and England striker Daniel Sturridge. Beckham was appointed the face of Sainsbury’s in 2011 in a reported £3.5m sponsorship deal. The former England captain fronted Sainsbury’s Active Kids programme to get children doing more exercise and eating more healthily.

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