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Microsoft Launches Fitness Band

  • The Drum, Friday, October 31, 2014 6:43 AM

Microsoft has jumped aboard the crowded fitness bandwagon, already crammed with the likes of Apple, Samsung and Google, with the launch of its own digital wristband. The imaginatively titled Microsoft Band carves a niche for itself in a crowded market by dint of its cross compatibility with all three smartphone operating systems, ensuring it isn’t boxed into any one ecosystem.

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