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Amazon Admits To Mispricing Mobile Phone

  • Fortune, Friday, October 31, 2014 11:55 AM
What went wrong with Amazon’s mobile strategy? Among other missteps, the ecommerce giant admits to pricing its debut phone incorrectly. “We didn’t get the price right,” David Limp, Amazon’s senior vice president of devices, tells Fortune. As Fortune writes, with its Fire phone, “Amazon stuck to standard industry pricing, asking $199 for the 32 gigabyte model and $299 for the 64 gigabyte.”

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