ChoiceStream, a demand-side platform (DSP), is the latest to enter the “programmatic native” fray, as the company on Tuesday announced the launch of a new product that combines the two hot trends of programmatic and native advertising.
The company says its new offering, dubbed cs.Native, auto-formats the creative assets of an ad -- including logo, image, headline, etc. -- to the page layout of the site it will be served on.
“Our new product joins the benefits of programmatic with those of native,” stated Aidan Cardella, VP of product and research at ChoiceStream. “A hallmark of ChoiceStream’s capabilities has always been placing ads in front of the right audiences. Now we can do that by exposing brands to interested consumers within the content stream of a website.”