The new service is intended to provide businesses and brands with the ability to form relationships and boost engagement with customers via their mobile devices.
Mood has expanded the Presence mobile interactive platform to 100,000 additional locations across the U.S., bringing the total number of locations with Presence enabled to 175,000 nationwide (the first wave was installed in September of this year). By the end of the first half of 2015, Mood hopes to have increased that to 300,000 locations, out of a total 500,000 using Mood’s in-store media system.
The Presence platform uses an inaudible digital signal incorporated into the Mood media player to detect smartphones and other mobile devices, enabling business owners and operators to offer customers custom content, coupons, and special offers.
Mood Media North America president Ken Eissing stated: “Presence technology provides complete coverage at a retail location and opens up opportunities for a wide variety of interactive solutions that integrate with broader mobile content marketing and customer experience strategies.”
This is just the latest in a series of new digital, place-based initiatives from Mood.
Last month, the company unveiled Mood Social WiFi, which allows small and midsized businesses to offer customers free WiFi along with marketing content. Mood has also incorporated streaming audio, introduced more digital video capabilities, and ramped up its olfactory “scent marketing” offerings.
Last year, Mood made headlines with its acquisition of Muzak, followed by the decision to retire that company’s flagship brand, best known for its association with “elevator music.”