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Sales Of 'Frozen' Princess Dresses Anything But Frozen

Disney has sold more than three million "Frozen" role-play dresses in North America this year. The mega-hit animated film by that title premiered a year ago. Disney Consumer Products did not disclose corresponding dollar sales. The princess dresses sell for $49.95 to $99.95 at Disney Stores. According to the National Retail Federation, some 2.6 million children dressed up as one of the characters from “Frozen.” 

Read the whole story at The New York Times »

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