Around the Net
Q&A: How Turner Is Driving People, Marketers 'Home' To The NBA
- NYSportsJournalism.com, Wednesday, November 5, 2014 8:10 AM
Turner Sports has unveiled a multi-platform campaign under the umbrella theme, "Home," which initially supports the NBA on TNT on Thursdays and Inside the NBA. It will lead into elements encompassing the All-Star Weekend this February in New York and TNT's coverage of the post-season. Matthew Hong, evp/GM of Turner Sports talks about the challenges involved with using all of the assets available to Turner to not only keep core NBA fans and marketers interested and excited but to also reach casual and non-NBA fans and brands.
