Tom Adamski is quickly putting his stamp on Razorfish Global, the newly minted Publicis Groupe unit that houses Razorfish, Rosetta and certain Nurun assets. Publicis created the unit in September, naming Adamski CEO.
Now Adamski has put in place his senior management team, selecting executives from both Razofish and Rosetta. It includes Ariel Marciano as Chief Financial Officer; Alicia Shankland as Chief Talent Officer, Scott Sorokin as Chief Strategy Officer, William Lidstone as Chief Marketing Officer, Ray Velez as Chief Technology Officer, and Daniel Bonner as Chief Creative Officer.
Combined, Razorfish Global brings together 4,500 digital specialists in technology, strategic consulting, creativity, CRM, customer engagement, experience design and media.
The network also announced today the members of its Brand leadership team. This team is comprised of the leaders of individual agencies who will be responsible for the growth and operation of their respective agencies and for working with the other Brand leaders to ensure the divisions are collaborating across the network. Members include: Eric Healy, Rosetta; Shannon Denton, Razorfish North America; Michael Karg, Razorfish International; and Dan Connolly, Level Studios.
Their first duties will be identifying talent that will assume the roles at the brand level that are now vacant due to the Global leadership appointments.
In addition, Jim Yang, currently the Chief Strategy Officer for Nurun, will lead the integration of Nurun’s Toronto, Quebec City, Atlanta, France and Italy operations into Razorfish Global over the course of 2015.
“We offer clients something no competitor can match – the perfect blend of creative experience, technology, media and customer intelligence with innovation at our core,” says a self-confident Adamski. “We represent Publicis Groupe’s most dominant player in commerce and the most attractive agency partner for clients that are customer obsessed.”
Word of the Razorfish Global reshuffling comes just days after Publicis Groupe agreed to buy Sapient for $3.7 billion. Sapient will form the core of a new unit called Publicis.Sapient that will lead the holding company’s digital transformation, the company said. Sapient CEO Alan Herrick will serve as CEO of Publicis.Sapient and the leaders of Publicis Groupe’s major digital brands will report to him.