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Is "Alex from Target" Just A Social Media Pawn?

Contrary to initial reports, the near-instant Internet fame of “Alex from Target” doesn’t appear to have happened organically. But, exactly who or what helped the fetching young Target employee become the obsession of fangirls everywhere isn’t quite clear. “While a company called Breakr has stepped forward to take the credit for the stunt, that claim is generating more questions than answers,” Marketing Land reports. Alex himself, or at least someone using the Twitter handle #AlexFromTarget, says he has no connection with Breakr.

Read the whole story at Marketing Land »

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