- Racked, Friday, November 7, 2014 12:56 PM
Beauty bible
Allure magazine is trying to build a seamless shopping experience where readers can discover new products and purchase them directly from
Allure.com'sktop and mobile site. Starting this month, the magazine is partnering with MasterCard to create a ShopThis! with MasterPass button that readers can click,
which will add products to their shopping cart. After payment is processed through MasterPass,
Allure's retail partners, including Saks Fifth Avenue, Walmart,
and SkinCareRx.com, will fulfill the orders.
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