Around the Net
Google Aiming To Spend 60% Of Digital Marketing Via Programmatic
- The Drum, Friday, November 7, 2014 12:37 PM
The Drum has reported that “Google is aiming to shift more of its digital marketing budget into programmatically traded campaigns, and has set its sights on a 60 per cent target, according to its global chief marketing officer Lorraine Twohill.”
“Twohill revealed that Google is in the process of moving all of its campaigns, such as for its Chromecast product, over to programmatic ‘one by one,’” The Drum writes.
