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Victoria's Secret Changes 'Perfect Body' After Backlash
- Mashable, Monday, November 10, 2014 8 AM
Victoria's Secret changed its "Perfect Body" slogan last week following a backlash driven by a Change.org petition. The store's original ad displayed the words "Perfect Body" superimposed on an image of 10 tall, skinny, mostly white women in lingerie. The petition, garnering tens of thousands of signatures, demanded an apology and an amendment of the line, claiming the campaign promoted "unhealthy and unrealistic standards of beauty."
