Around the Net
Toys "R" Us Adds In-Store Maps via QR Codes
- Mobile Commerce Daily, Tuesday, November 11, 2014 1:07 PM
Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences. The chain’s “Black Friday Made Easy” initiative consists of a range of new services, including digital store-specific maps that can be accessed by scanning a QR code found near the store entrance. The location-specific digital maps will help smartphone-armed shoppers easily find a specific toy or deal.
