• by Tyler Loechner  @mp_tyler, November 11, 2014

Adform, a Denmark-based demand-side platform (DSP), has announced a partnership with comScore that will bring comScore’s validated Campaign Essentials (vCE) to its ad tech platform.

"As advertisers continuously extend their marketing strategies into digital, leveraging real-time campaign validation as a fully integrated part of the planning and buying process becomes increasingly important,” stated Paul Goode, SVP of regional marketing at comScore.

Adform clients will have access to comScore-measured campaign metrics now, including reach and frequency data, viewability rates and brand safety measurement.