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Hispanic Shoppers Moving to Mobile, Says Study

According to a report that has been published by eMarketer, retailers that are hoping that their holiday shopping sales will be better than ever, this year, will likely want to look into targeting moremobile commerce campaigns toward shoppers within the Hispanic community. The eMarketer report revealed that in the U.S., Hispanic consumers have a greater likelihood to make a purchase by way of a smartphone or tablet than their non-Hispanic counterparts.

Read the whole story at Mobile Commerce Press »

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