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Sainsbury's Takes The Emotional Route With Christmas Day Truce WWI Football Game Advert
- Marketing Week, Thursday, November 13, 2014 6:32 AM
The AMV BBDO-created ad uses the tagline "Christmas is for sharing." It does not show the Sainsbury's brand until the end of the 3-minute-and-20-second ad, when it is also revealed that the ad was made in partnership with The Royal British Legion.
