WPP brand strategy and design shop Landor has appointed Stuart Sproule president of the North American region, a new position. Sproule will also serve as managing director of the New York office, beginning 17 November, reporting to CEO Lois Jacobs.
As North American President, Sproule will be responsible for leading and growing U.S. operations, which in addition to New York, include Landor’s offices in San Francisco, Chicago, and Cincinnati.
Most recently, Sproule was president of TBWA’s Digital Arts Network, the global collective of that Omnicom agency’s digital capabilities. There he was responsible for overseeing worldwide digital operations while building digital services and driving integration and collaboration across the network.
“Stuart is a superb leader and respected client strategist,” said Jacobs. “His extensive experience in digital branding and marketing will further expand Landor’s capabilities in these areas.”
Prior to TBWA, Sproule spent 12 years at WPP digital agency AKQA. During his tenure, Sproule served as managing director of both the San Francisco and Shanghai offices and headed the international operations and talent department. He has worked with a range of companies including Target, Visa, Verizon, and Charles Schwab.
Sproule commented, “The emphasis on ubiquitous and personalized customer engagement—continuously driven by technological innovations—makes it all the more critical to develop strategies that support a consistent brand experience across all touch points.”